Quality Control

Quantitative projects:

100% of completed questionnaires are edited.
10% of interviews are back checked.

Qualitative projects:

Respondents are checked prior to attendance to ensure they meet the necessary criteria.

Morden Field adheres to the Code of Conduct of the Market Research Society and is registered under the Data Protection Act 1998 for the purpose of handling personal data responsibly.

Registration number: Z1951214